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Rochester Main Street moves in new direction

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Rochester Main Street is retooling for 2021, refocusing its efforts on ways to support local businesses while uniting and emboldening the different groups working to move the Lilac City forward.

The changes are born out of the COVID-19 pandemic and out of public criticisms involving the nonprofit organization, according to Mike Guillette and Matt Wyatt. Guillette and Wyatt are the respective president and secretary of Main Street’s all-volunteer board.

“We’re trying to connect the dots as much as possible. We want to be working together on these efforts,” said Wyatt. “We’d like to take the next year to really show what Main Street can do when we work together, when we reach out to our businesses and when we take public input seriously.”

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