Rochester Main Street, a volunteer-led nonprofit organization, is pleased to announce the return of Moonlight Madness, a memorable annual event that occurred in downtown Rochester for many years.

According to organizers, Moonlight Madness was always a fun event that aimed to attract shoppers and diners to the downtown area for a wide variety of specials, discounts, giveaways, and other promotions.

Main Street president Jeff Bisson says that the purpose of the event is to promote business-to-business collaboration and highlight “all the good downtown has to offer”.

“There’s been a lot of progress downtown in the past 5-10 years,” said Bisson. “As more people relocate to downtown, and as more new businesses fill empty storefronts, we want to remind shoppers that we have a great variety of eclectic and one-of-a-kind establishments you can’t find anywhere else.”

According to Bisson, there will be a kickoff party in the Wyandotte Walkway, next to Fallen Leaf Bistro, 45 North Main Street. The party will include complimentary treats and live music. Bisson says a live band will be set up on the new deck stage, recently commissioned by Rochester Main Street.

“We’re excited to show off the new deck stage in the Wyandotte Walkway,” Bisson added. “The stage was constructed on top of an old garden that hadn’t been consistently maintained. The area had been an eyesore for many years, so we added Edison string lighting and a deck to better activate the space. Going forward, the deck can be used for takeout dining, live music, and other outdoor activities.”

Immediately following the Kickoff Party, attendees are encouraged to visit participating nearby businesses. Locations are not limited to retail and dining, Bisson says the service industry is welcome to participate as well.

Moonlight Madness is scheduled for Wednesday, August 23rd from 6-10 pm. For a full list of businesses and promotions, visit www.rochestermainstreet.org/moonlight.