Rochester Main Street is pleased to announce a series of upcoming downtown events planned to celebrate the holiday season.

According to board member Jeff Bisson, the organization wants to help spread the word in order to encourage residents and visitors to patronize downtown businesses before and after the events.

“Various groups are hosting a variety of Christmas events in December and we want to make sure everyone is aware,” said Bisson. “Hopefully people will stop into our shops and restaurants while they’re visiting downtown. Our businesses have a lot to offer!”

In addition to the events, the Public Works Department is erecting the downtown Christmas Tree on the morning of Wednesday, November 16th. Some decorations have already been installed throughout the city.

Friday, December 2

Tree Lighting in Central Square (5:30-6:30pm)
Presented by the Greater Rochester Chamber of Commerce.
Visit www.rochesternh.org for more information.

Festival of Trees (6:30-8:30pm)
Presented by Rochester Main Street at Studley’s Flower Gardens.
Visit www.rochestermainstreet.org for more information.

Saturday, December 3

Ugly Sweater Pub Crawl (12-4pm)
Presented by Sam Adams. Tickets are $15 in advance and $20 on the day of the event. Tickets can be purchased at participating locations. Locations include Lilac City Grille, Mitchell Hill BBQ, Porter’s Pub, RPAC, Revolution Taproom & Grill, and Spaulding Steak & Ale.

Festival of Trees (2-6pm)
Presented by Rochester Main Street at Studley’s Flower Gardens.
Visit www.rochestermainstreet.org for more information.

Sunday, December 4

A Rock & Roll Christmas Parade (3-4:30pm)
Presented by the Greater Rochester Chamber of Commerce.
Visit www.rochesternh.org for more information.