The Economic Development Department for the City of Rochester recently partnered with a downtown building owner to refurbish an empty marquee on North Main Street, in downtown Rochester.

“Kurt Jackson, the owner of the building and marquee, approached me and expressed his interest in rehabbing the marquee,” said Michael Scala, Director of Economic Development. “He asked if the city would be interested in providing the displayed message. I immediately thought of our ongoing Way-finding Project and how this would be a great opportunity to further identify our Downtown Business District.”

The new sign, which aims to welcome visitors to downtown, is consistent with the city’s ongoing way-finding efforts. The marquee was originally installed by the former River’s Camera Shop but has remained underutilized or unused for several years since. 

“Landlord involvement in our downtown redevelopment efforts are key, and we’re very excited that Kurt was eager to play a part,” Scala continued. “Kurt replaced the 60 or so light bulbs and had the wiring repaired, and we worked with our contact at Advantage Signs to design and manufacture both inserts.”

“The welcome sign is just what we need to attract people to the various neighboring businesses,” said Mayor Caroline McCarley. “This sign, along with our other way-finding efforts, will make a big difference for residents and visitors navigating our downtown.”

The Welcome Sign is located at 69 North Main Street. The remaining way-finding initiatives are expected to be completed by Spring 2021.