The Greater Rochester Chamber of Commerce is seeking entries for this year’s “Christmas In Candyland” holiday parade, underwritten by First Seacoast Bank and scheduled for Sunday, December 7, 2025, at 4:00pm. Rochester’s parade features an array of floats from businesses, community groups, and youth organizations, as well as high school marching bands, marching units, mobile units, and more.

Entries are currently being accepted for floats, marching units, mobile units, and equestrian units from individuals, youth groups, schools, organizations, and businesses. There is no cost to participate. Those entering floats are encouraged to decorate their entry in keeping with the parade theme. Floats that are lined up in the assembly area by 2:00pm will be judged on creativity, craftsmanship, theme, and overall appearance, with plaques awarded for Best of Parade, Second Place, and Third Place.

The parade route will begin on Wakefield Street at the triangle at the entrance to Spaulding High School. It will proceed south on Wakefield Street, turn right onto Union Street, turn left onto North Main Street, continue to South Main Street, and disband in front of Rochester Common.

Hundreds of individuals participate in Rochester’s Holiday Parade each year, and thousands of spectators line the streets to watch. The parade is also recorded and shown many times throughout the holiday season on YouTube, social media, and the Chamber website. All are welcome to join in the holiday spirit generated by this festive community event. Entries will be accepted through November 30, 2025.

For more information or to receive an entry form and instructions for Rochester’s Holiday Parade, please call the Chamber office at 603-332-5080. Entry forms and guidelines can also be found at www.rochesternh.org/parade.