The Holiday Parade is a family-friendly tradition, and we encourage everyone to get involved. Those entering floats are invited to decorate their entries in line with the parade’s theme. Floats arriving in the assembly area by 2:00 p.m. will be judged on creativity, craftsmanship, theme interpretation, and overall appearance. Plaques will be awarded for “Best of Parade,” “Second Place,” and “Third Place.”

The parade will follow a route beginning on Wakefield Street, near the triangle at the entrance to Spaulding High School. From there, it will proceed south on Wakefield Street, turn right onto Union Street, left onto North Main Street, and continue to South Main Street, where it will disband in front of the Rochester Common.

Each year, thousands of participants and spectators come together to enjoy this festive event. Many also view the parade via video replay throughout the holiday season, making it a cherished tradition in Rochester. Whether you’re marching, riding on a float, or cheering from the sidelines, all are welcome to join in the holiday spirit.

Entries for the parade will be accepted until November 30, 2024. For more information, please contact the Chamber office at 603-332-5080. Entry forms and guidelines are available online at www.rochesternh.org/parade.