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Main Street celebrates Small Business Saturday 11/28

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Rochester Main Street lends its support to Small Business Saturday and drives commerce to independent downtown businesses.

Rochester Main Street today announced its participation in this year’s Small Business Saturday, taking place on November 28th. Small Business Saturday is a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country.

“It’s important to participate in this event because our community needs to support our small businesses more than ever,” said Jennifer Marsh, Rochester Main Street Board President. “Our business community has been hard hit due to COVID-19. We hope holiday shoppers will consider shopping and dining downtown this year.” 

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2015, 95 million consumers shopped at small businesses on Small Business Saturday and spent an estimated $16.2 billion at independent retailers and restaurants on the day, according to the 2015 Small Business Saturday Consumer Insights Survey. The day was also championed by elected officials in all 50 states.

Rochester Main Street recognizes the importance of supporting small businesses, the jobs they help create, and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees.

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting www.shopsmall.com. Visit www.rochestermainstreet.org to learn more about Rochester Main Street. 

ABOUT SMALL BUSINESS SATURDAY
November 28th marks the eleventh annual Small Business Saturday, a day to support the small businesses that can create jobs, boost the economy, and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.

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